Learn to use an exclusive voucher and free shipping offer to drive customer acquisition

The Ultimate Guide to Stacking Discounts for Viral Sales on TikTok Shop

In the fast-paced world of social commerce, the difference between a "scroll-by" and a "viral sensation" often comes down to one thing: the perceived value at the exact moment of discovery. TikTok Shop has revolutionized this by allowing sellers to layer multiple promotional tools, creating a "compounded" savings effect that makes prices appear almost too good to pass up.

This guide explores the strategic art of coupon stacking, utilizing an exclusive voucher, and leveraging free shipping offers to drive massive customer acquisition and turn every first-time buyer into an instant convert through deep discounts.

The Anatomy of a TikTok Shop Discount Stack

To achieve a viral price point, you must understand that TikTok Shop functions on a multi-layer hierarchy. When these layers are aligned, the "Strikethrough Pricing" becomes an irresistible psychological trigger.

1. The Foundation: Product-Level Discounts

This is your base layer. Whether it is a "Product Discount" (e.g., 20% off) or a "Seller Flash Deal," this discount is visible directly on the product card. This is what stops the scroll.

2. The Mid-Layer: Seller Vouchers

Once a user clicks into your product, the exclusive voucher takes center stage. You can offer:

• Shop-Wide Vouchers: Applies to everything in your store.

• Product-Specific Vouchers: High-value coupons for your "Hero" products.

3. The Top Layer: TikTok Platform Coupons

The "magic" of TikTok Shop lies here. TikTok often subsidizes sales by offering platform-wide coupons (e.g., "30% off for New Customers"). Because these are funded by TikTok, they stack on top of your seller-funded discounts.

4. The Closer: The Free Shipping Offer

Nothing kills a viral sale faster than a $5 shipping fee on a $15 item. An automated free shipping offer removes the final barrier to entry, ensuring the "Total" at checkout matches the "Irresistible Price" promised in the video.

Strategy: Creating the "Instant Purchase" Price

To maximize customer acquisition, your goal is to orchestrate a scenario where a $50 product feels like a $19 steal.

Converting the First-Time Buyer

The first-time buyer is your most valuable asset for virality. TikTok’s algorithm rewards high conversion rates. When a new user sees an exclusive voucher combined with a "New Customer" platform subsidy, the final price often drops by 50-70%. This triggers an "Instant Purchase" reflex, sending positive signals to the algorithm to push your video to more people.

Step-by-Step Setup for a Viral Campaign

1. Set Your Anchor: Use a "Product Discount" in the Seller Center to create a visible price drop.

2. Create "Claimable" Joy: Set up a Seller Voucher with a low minimum spend. This gives the customer a sense of "winning" a deal.

3. Optimize for Platform Events: Align your sales with TikTok "Campaign" days (like 11.11 or BFCM). During these times, TikTok increases the value of their subsidized coupons.

4. The Shipping Threshold: Set your free shipping offer just slightly above your average order value (AOV) to encourage users to add a second small item, or set it to "No Minimum" during a 24-hour viral push.

Conclusion: Balancing Margin and Virality

While a deep discount is the fuel for viral sales, the strategy must be sustainable. Use TikTok's "Promotion Simulator" in the Seller Center to ensure that even when a first-time buyer stacks every possible offer, your "Net Contribution" remains positive.

By strategically layering an exclusive voucher with free shipping, you aren't just selling a product; you are selling an "unbeatable deal" that the TikTok algorithm can't help but promote.